Nominated for D&AD Student Award

Myself, Daniel Meyer and Jack Godfrey Wood, colleagues from the MA Industrial Design course at Central Saint Martins have been nominated for the Product Design & Innovation category of the D&AD Student Awards 2007.
Set by the Design Council,"The Ageing Population" brief asked that we design the living components for the elderly in the year 2020.
We came up with a scenario that treats all areas of concern in a new way - a halls of residence for the elderly, grafted onto a University Campus. Carers would be selected from the student body, the University would offer all manner of courses to further the student's education whilst encouraging cross-generational exchange.
Riding on trends such as the Knowledge Economy, and following research which included interviews and field work, we put ourselves in the position of Bill Ellis: how would he communicate his experience?
Our solution was to represent the idea from Bill's perspective in the form of a journal or scrap-book. Below are images of the four boards that describe his scenario.
The awards ceremony takes place 28 June 2007 - which is when we'll find out whether or not our nomination is successful.





epaper:
"Welcome to the University of Wessex Lifelong Learning prospectus. After a trial year we are delighted to open up our residential courses to over 1500 prospective new applicants.

As a dynamic and forward-looking University and a Centre of Excellence in Teaching Learning and Enterprise, we have decided to open up our facilities to all ages and qualifications. Our students study with us for a period of 16 weeks, living on site to get the best out of campus life. The friends you make here will be friends for life, some living no further than a five-minute walk from campus out of term time.

At Wessex, we encourage our students to teach at undergraduate level wherever possible. Carers are often taken from the undergraduate body, allowing them to share skills, stories and experiences. Our college ethos is to create a platform for cross-generational exchange: our research department is one of the finest in the country, and your contribution can only add to our Knowledge (TM) status.

We are justly proud of our reputation as a modern and progressive University. This is a community, which will value you, your experience and personal perspective - and will help you get the very best from your chosen area of study."

© J.Godfrey Wood, C. Fean and D. Meyer 2007

Link to Jack's description of our project